digital marketing - International Online Marketing Agency

How Agencies Can Add GEO Services to Their SEO Offering

May 29, 2025 | Local SEO

As search behavior rapidly shifts from keyword-based queries to AI-generated answers, a new approach to visibility is emerging: Generative Engine Optimization (GEO). Unlike traditional SEO, which focuses on ranking in search engine results through backlinks, metadata,...

How to Optimize Your Content for Generative AI

May 26, 2025 | Content Creation

To optimize your content for generative AI, align it with user intent by addressing informational, navigational, and transactional queries. Structure your content using clear, logical sections with concise language and relevant metadata. Enhance semantic clarity with...

GEO Vs SEO: Key Differences and Why GEO Matters

May 26, 2025 | Generative Engine Optimization (GEO)

Navigating the digital landscape, you’ll find GEO focuses on adapting content for AI-driven search engines, unlike SEO which enhances visibility on traditional search engines. GEO emphasizes structured, factual content, improving AI comprehension through schema...